32Red Choose SmartFOCUS To Improve Player Communications
The award-winning gaming operator, 32Red, selects the SmartFOCUS software to further improve the player experience at its online casino.

GIBRALTAR, August 28, 2009 /24-7PressRelease/ -- 32Red Plc has announced that it has concluded a deal with SmartFOCUS. The agreement will see the introduction of specialist customer communication software to 32Red's gaming products to enhance the overall player experience through personalised correspondence and bonuses.

This news is on the back of several significant developments for 32Red of late, including the addition of PayPal banking across its gaming properties and the sponsorship of the English Championship football club Swansea City.

32Red CEO, Ed Ware, said: "It really is exciting times at 32Red. Despite the economic climate we're forging ahead by investing in value marketing like the Swansea sponsorship and television advertising, as well as further improving the day-to-day operation of the award-winning 32Red. The introduction of SmartFOCUS' software to our player communications will mean that we will be able to have an even more meaningful dialogue with our players. We expect big things and look forward to seeing what SmartFOCUS can do this year and beyond."

Head of marketing for 32Red, Mark Quayle, explained that SmartFOCUS will be introduced across all of 32Red's gaming products, including the online casino, poker, bingo, and online rummy, adding that on introduction it will become an integral part of the company's overriding marketing strategy. Quayle further commented: "We're confident SmartFOCUS will allow us to reach more 32Red players and send targeted bonuses and competitions that will make their time at our casino even more entertaining and increasingly rewarding."

Chris Underhill, CEO of smartFOCUS, said: "The smartFOCUS software is helping 32Red to launch and measure campaigns quickly and easily. Customer satisfaction should be a priority for all businesses. 32Red's improved marketing and new loyalty scheme demonstrates that the company understands this perfectly, and makes it a pretty safe bet that the company will continue to enjoy success."

Press Release Contact Information:

Aaron O'Sullivan
32Red Plc
PR Contact
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